The Experience Economy

Cem already mentioned it on vowe.net, but it is worth to read it here again. Anjana Ahuja published an article worth reading and thinking about when you try to sell new products, start a new business or build new services.

“The amount that people spend on retail goods as a proportion of consumer spending has gone down in the past ten years,” says Nick Gladding, senior analyst at Verdict Research, which tracks trends in the retail sector. “That money has migrated to restaurants, leisure and budget travel, as well as mobile phone calls.”

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Rather than upgrading our car or television, we’ll spend the cash in coffee shops, hotels, restaurants, sports clubs and theme parks. We’ll splash out on European city breaks or walking the Inca trail. Experiences, in other words.

Experiences, in other words. We will pay to do things, not to have things.

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