What that means for IBM in 2011 is that this year they’ve decided to fully embrace social business – and to not only eat their own dogfood but to breed their own dogs. That’s the level of their commitment. … Their level of commitment is astounding and potentially game changing.
Because a $100 billion company is driving all their resources into transforming their company into a social business. They aren’t just selling it, they’re doing it and evangelizing it and marshalling whatever they have to so that it will be globally hugged.
Good thoughts on Lotusphere 2011 on -> zdnet